"& Everyone" is a hypothetical video advertisement for M&Ms candy. The concept for the video was inspired by the ampersand in the M&Ms logo and the packaging which includes the slogan “for you & for me & for us & for everyone” running across the top.
Created for Graphic Design Studio V using Stop Motion Studio and Adobe Premiere Pro
Music: "We Groove" by David Renda
Final Video
The assignment was to create a 12 second persuasive video. I decided to create a unique advertisement that incorporates stop motion and shows the playfulness of M&Ms candy.
The unifying element of this project is the M&M ampersand. The stop motion technique helps create the illusion that the M&Ms actually come to life after you open the bag.
The audio in this project is an essential part of the viewing experience. I use music by David Renda and sound effects I created myself in an audio recording studio. The sounds of the bag moving across the screen, the hand tearing it open, and the movement of the M&Ms all have realistic sound effects to further immerse the viewer in the story.
Below are initial storyboard sketches.
Using real M&Ms candies in my animation brings an authentic and trustworthy voice to the brand. The stop motion style also adds a unique character—one that is not typically used in video advertising in general.
I use a very basic set of materials: a bag of mini M&Ms and colored paper for the background, to match the M&Ms colors. The storyline is very simple, which allows the rich visuals and audio to stand out.
The final part of the video combines the ampersand made of mini M&Ms with the M&Ms logo.
